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Welcome

There are few markets as diverse as Atlanta, and it’s fascinating to watch subtle changes effect individual properties dramatically. I hope this site provides you with some insight into the Atlanta Real Estate Market. Feel free to contact me anytime if you have questions about the market or the process of buying or selling a home.

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Million Dollar Marketing for Homes in All Price Ranges

Blogs

November 9, 2017
By Matt

Alpha Contracting and Consulting has been building one of my favorite homes in Atlanta for the past 2 years, and during the last few months, it’s really started to come together. Located in the heart of The Manor Golf and Country Club, this 12,000+ sqft home has been a labor of love, and the builder Read More

November 2, 2017
By Matt

Midtown living at it’s best with Views Galore… I’m a sucker for great views and this one has it spades. Midtown is full of high-rise condo buildings, and it’s tough to find one without a great view, but I love how this corner unit is framed by some of Atlanta’s most beautiful buildings – including Read More

October 3, 2017
By Matt

One of the many reasons I’ve chosen to affiliate with Atlanta Fine Homes Sotheby’s International Realty, is our best-in-class advertising. While Sotheby’s is well known for their world class marketing on an international level, I love how that service works its way all the way down to the neighborhood level. Below you’re find a series Read More

September 16, 2017
By Matt

In the first two installments of How to Get the Most for Your Home we looked at Preparing, Positioning, and Promoting your home. Today we’ll discuss pricing your home so you get the get the highest market value possible. So grab a glass of wine and get your calculators ready – it’s game time! How Read More

August 24, 2017
By Matt

I’m incredibly excited to introduce a fantastic new custom-built home in Roswell by Stonecrest Homes. This stunning master-on-main sits on a tranquil 1-acre lot that creates the outdoor living area of your dreams. Sip coffee or a glass of wine while overlooking the sprawling yard from your private covered veranda. A large three panel disappearing door opens Read More

August 8, 2017
By Matt

Yes, I know I just did a post about Mimosa last month, but this neighborhood is shaping up to be something very special, and I’m thrilled to be representing these new homes.  While there’s much to get excited about in terms of the homes themselves, it’s their location that just continues to blow me away. And Read More

July 25, 2017
By Matt

One of the many reasons I’ve chosen to affiliate with Atlanta Fine Homes Sotheby’s International Realty, is our best-in-class advertising. While Sotheby’s is well known for their world class marketing on an international level, I love how that service works its way all the way down to the neighborhood level. Below you’re find a series Read More

July 12, 2017
By Matt

I’m excited to introduce this absolutely gorgeous condo in the heart of Perimeter. This home has been impeccably maintained and the hardwoods, granite countertops, and stainless appliances sparkle like new. The owner has added upgrades throughout, including custom made drawers in the master closet, expanded shelving in the pantry and additional crown molding. Located just Read More

July 1, 2017
By Matt

Reminisce Residential and Stonecrest Homes have partnered to develop one of the most coveted parcels in downtown Roswell. Located just one block south of Canton Street on Mimosa Boulevard, this incredibly exclusive community will offer four luxury townhomes and three custom built single family homes in what will be the first new construction on Mimosa in 75 Read More

June 17, 2017
By Matt

One of the many reasons I’ve chosen to affiliate with Atlanta Fine Homes Sotheby’s International Realty, is our best-in-class advertising. While Sotheby’s is well known for their world class marketing on an international level, I love how that service works its way all the way down to the neighborhood level. Below you’re find a series Read More

June 6, 2017
By Matt

One of the best things about my job is being able to help people in so many different ways.  Last month I was working with a client to sell their lake home and they decided it was also time to remodel the kitchen of their Buckhead home. They asked if I could refer someone to redo their Read More

May 15, 2017
By Matt

Ever wonder what a day in the life of a real estate agent is like? Well, in between answering calls at 7:00 in the morning and after midnight, there’s a never ending swirl of tasks that you’ve got to attend to for your clients.  Whether it’s addressing a last minute leak on the way to Read More

April 27, 2017
By Matt

U.S. News released its annual ranking of the best high schools in Georgia this week and while many of the usual suspects were present, there were a few notable names that didn’t make the list. Before we take a look at the rankings, I want to remind everyone that these rankings should be taken with Read More

April 24, 2017
By Matt

Incredibly rare ranch style home with second floor bonus room/bedroom that’s just minutes to shopping, dining & GA-400! This is the first time this plan has been available in almost 2 years! This incredibly maintained home features a large, open floorplan with vaulted ceilings, hardwood floors, and a spacious formal dining. Entertainer’s kitchen w/ stained Read More

April 6, 2017
By Matt

The first quarter of 2017 once again posted strong numbers for the Atlanta real estate market. We continued to see a healthy (albeit somewhat more modest) increase in prices per square foot and very strong average sales-to-list-price ratios. Here are a few highlights from our Q1 market analysis. • Compared to Q4, prices per square Read More

April 5, 2017
By Matt

The spring market is heating up and it’s a great time to be a homeowner in Atlanta. If you’re considering purchasing a home, here are a few answers to some of the questions that are probably bouncing around your head… Should I wait for the market to cool off before I purchase a home? Well, Read More

April 2, 2017
By Matt

So it’s been a while since I’ve photo-shamed some of my fellow real estate agents. But I’ve got to tell you, it never ceases to amaze me how frequently I see listings with photos like these. I just can’t imagine how a homeowner would allow their agent to market their home this way. If you’re Read More

March 30, 2017
By Matt

As a first-time homebuyer in Atlanta, there’s a lot to learn. This is likely the biggest investment you’ve ever made so the more you know, the better decisions you’ll make. So grab a drink, sit back, and prepare to learn how to buy a house or condo in Atlanta…. Getting Started The mortgage pre-qualification process Read More

March 19, 2017
By Matt

Here’s a quick peak into what’s in store for Atlanta’s luxury home market this year. Smart sizing homes In many markets over the past few years, there’s been a trend towards smaller homes. And while less pronounced, this trend has even found its way into the luxury market. Interestingly, the biggest factor driving this trend Read More

March 16, 2017
By Matt

It’s that time of year again! Here’s a roundup of some of the best festivals and tour of homes that Atlanta has to offer this spring: March 24 – April 2, 2017 – Atlanta Film Festival Atlanta’s own film festival kicks off March 24th and features a wide range of events including creative conferences, special Read More

March 11, 2017
By Matt

The ultimate level of luxury and privacy awaits you at 6617 Garrett Road in Buford, Georgia on the banks of Lake Lanier. This beautiful mansion leaves absolutely nothing to be desired in either design, amenities, or location. Occupying 2.4 lakefront acres with private beach frontage and over 10,000 square feet of interior living space this estate is, Read More

March 9, 2017
By Matt

In Part One of How to Get the Most for Your Home we discussed the first of the 4 P’s in our real estate marketing mix – Preparing your home for the market. This week, we’ll dive into the next two components: Positioning and Promoting your home in a way that differentiates it from the Read More

March 2, 2017
By Matt

Atlanta’s busy spring real estate market is just around the corner, and with builder inventory still very tight, now is a good time to review a few tips on home to get the best price on a new construction home. Having spent close to five years working for national, regional, and local builders throughout Atlanta, Read More

February 28, 2017
By Matt

I just listed this incredible townhome in Peachtree Corners and we got a full price offer within 48 hours. The Atlanta market is still hot, hot, hot… Gorgeous luxury townhome home located in exclusive gated community just minutes from the Forum. This impeccably maintained home boasts a bright and airy floorplan that was the most popular in Read More

February 3, 2017
By Matt

203 Highland Rose Way, Sugar Hill 30165 FMLS 5798275 * Offered for $279,000 3 bed/2 full bath * 1,942 sqft This super cozy and immaculate ranch features 10+foot ceilings and an open floorplan that is the first of its kind to hit the market in 2 yrs. The brand new roof, interior paint, and carpet Read More

January 24, 2017
By Matt

Like many things involving Trump, there seems to be some confusion about what he actually did to FHA financing this past weekend. Scanning the headlines I saw statements ranging from “Trump raises interest rates…” to “Trump increases the cost of mortgages.” Since it was a little surprising his first action as president impacted my industry, Read More

January 19, 2017
By Matt

How do I get the most money for my home? That’s probably the biggest question on every seller’s mind once they decide to sell their home. While there are many different ways to accomplish this, I’ve found again and again that it boils down to focusing on just a few key points. Despite this, I’m Read More

January 10, 2017
By Matt

2016 was another great year for Atlanta’s housing market which saw its 4th consecutive year of price appreciation.  Not only that, but property values have gone up almost 62% since the bottom (March 2012) of the Great Recession according to the Case-Shiller Index. No, that’s not a typo – which means that on average, a Read More

January 5, 2017
By Matt

Q4 was another strong quarter for the Atlanta real estate market. While market seasonality* did impact some metrics, we continued to see a healthy increase in prices per square foot and very strong average sales-to-list-price ratios. Here are a few highlights from our Q4 market analysis. • Compared to Q3, prices per square foot rose Read More

December 19, 2016
By Matt

The Charles is set to be the newest addition to Buckhead’s luxury high-rise condo market.  And from the looks of the initial renderings, it’s going to be spectacular.  Named after the patriarch of one of Atlanta’s most prominent families, the Loudermilks (who also happen to be the developers of property), The Charles will be located Read More

November 21, 2016
By Matt

Atlanta’s real estate market is incredibly competitive, and with over 40,000 homes listed at any one time, yours can get easily lost in the sea of homes that Buyers are scanning. Almost 99% of Buyers today start their real estate search online and they can easily scan through hundreds, if not thousands, of listings in Read More

November 12, 2016
By Matt

It’s almost a given today that sellers are watching and listening in on prospective buyers as they walk through their homes.  In the era of cheap video cameras, their presence has become commonplace.  From electronic door locks with built-in video cameras to baby monitors placed throughout homes, cameras are turning up everywhere these days. I’ve Read More

November 1, 2016
By Matt

Earlier this week, I attended an unveiling of sorts for Emerson Buckhead hosted by Atlanta Fine Homes Sotheby’s International Realty. And while I was there, I was surprised to learn that 10 of the 41 proposed residences have already been placed under contract, or are in negotiation. Even for one of the most highly anticipated Read More

October 22, 2016
By Matt

Working with buyers is one of the most exciting parts of my job as I get to constantly explore new homes in an effort to help them find the perfect one.  At times, I’ve found myself in a home or building that I’ve driven by a million times before and never noticed. Sometimes these homes Read More

October 7, 2016
By Matt

Atlanta’s real estate market had a strong 3rd quarter in terms of continued price increases, a reduction in days-on-market, and strong sales-to-list-price ratios. Here are a few highlights from our Q3 market analysis. On a year-over-year basis, prices per square foot are up 5.9% in the 14 communities we monitor. The S&P Case-Shiller Index for Read More

October 3, 2016
By Matt

A few weeks ago I posted an article about an impressive staircase I came across while previewing new homes in The Manor Golf & Country Club. At the time, the handrails where being formed to custom fit the stairs and I was impressed with the amount of labor and craftsmanship the process required. (If you’d Read More

September 5, 2016
By Matt

Okay, I’ve got a pet peeve, and it never ceases to amaze me how frequently I come across it, even in today’s market. I don’t understand how a homeowner could allow their agent to post hastily taken photos of their home that make it look like Boo Radley lives there. The goal is to get Read More

August 10, 2016
By Matt

This could change Atlanta’s skyline entirely…. Olympia Heights Management has confirmed that they intend to start construction on 98 Fourteenth Street by the end of the year. Once completed, the project promises to dramatically change Midtown’s skyline. At 74-stories, 98 Fourteenth Street will be the second tallest building in Atlanta (behind Bank of America Plaza) Read More

July 16, 2016
By Matt

SR Homes has made a great name for themselves building high quality homes in the $300-700s for several years all over North Atlanta. While their reputation has always been solid, I was pleasantly surprised with the quality and design of some of their first forays into the million plus market in The Manor Golf and Read More

July 1, 2016
By Matt

…My guess would be probably not, because it’s something that’s never crossed my mind either. I do have to admit though, that when I stumbled upon a set of custom railings being formed, I was fairly surprised by the amount of work it takes, and the level craftsmanship that’s required. This home in The Manor Read More

June 18, 2016
By Matt

Here’s a first look at a stunning 12,000+ sqft home in the heart of The Manor Golf & Country Club. Designed and built by Neal Chawala and Alpha Contracting and Consulting, this the last home going up on Manor Bridge Road as you head towards the club house. It’s truly inspiring to be inside. With a soaring Read More

testimonials

"The level of service I received from Matt was second to none; so much so, one would have thought he was looking for his own home. I had to find a home in a more expedited time frame than I would have liked and Matt understood that and took the necessary steps to ensure I was in my new home in time. He proposed a variety of homes that were in the price range and neighborhoods I was considering, then worked tirelessly to make sure I got the home I wanted. From our very first contact through the signing date, the timeliness of responsiveness was extremely prompt; I usually (over 95% of the time) had phone calls/text messages/emails returned within minutes. Throughout the entire experience, Matt exhibited a very in-depth level of knowledge on the overall process of searching for and buying a home, including the lending process."

– Fabio

"Matt's persistence was key to helping me find my home. Even when I was ready to give up, he was able to keep me on target and help me find exactly what I was looking for. Aside from the fact that he's a great advocate on your behalf, he's also a pleasure to work with. I happily recommend him to anyone."

– Brett

"Matt is a friendly, knowledgeable and patient REALTOR. We looked all over metro Atlanta-from Morningside all the way up to Cherokee county. Trying to find a place that my husband and I both loved was no easy feat. Through Matt’s persistence and knowledge of the entire metro Atlanta area we finally  found the perfect home. We could not have found this place without Matt. He is a real pleasure to work with.  "

– Andrea

Matt Schwartzhoff

1125 SANCTUARY PKWY SUITE 400
ALPHARETTA, GA 30009
mschwartzhoff(at)atlantafinehomes(dotted)com
678.591.6902