Marketing – Getting the Most Value for Your Home
The most important step in getting the most value for your home is marketing it effectively. The critical component here is creating professional quality materials that differentiate your home from all of the others on the market.
“…Basically, what we’re doing is creating a unique brand for you home.” – Matt
This works for homes in all price ranges, and I’ve used this technique to break price records even in neighborhoods where most of the homes are fundamentally the same. The key is honing in on what makes your home unique, highlighting those features, and showing how it can’t be found anywhere else.
If you think your home is just like all of the others in your neighborhood, you’re wrong. Every home has a story and I’ve employed this strategy on $80,000 condos as well as million dollar custom homes. I can’t overstate how important this step is. Crafting a unique story-line creates the foundation for how we present your home in all of our advertisements.
Your Online Campaign – First Impressions Matter in Real Estate
With nearly 100% of home buyers beginning their search online, captivating photography is critical. Captivating photography transcends professional photography to capture the atmosphere and aura of your home. Buyers make purchases based on emotion, so instead of simply showing high quality photos of a house, we want to engage them emotionally by capturing the essence and feel of your home.
Your Print Campaign
Equally important to obtaining the most value for your home is creating a print campaign that matches the quality and style of our online campaign. All flyers, mailers, postcards, and brochures are done in full color and are printed on high quality heavy gauge paper. Your print ads will run in conjunction with your online campaign creating the opportunity for viewers to be exposed to your home on several occasions.
Learn More About Getting the Most Value for Your Home
The above is just a cursory review of our marketing efforts. If you’d like to learn more about getting the most value for your home, I’d be happy to send you a copy of our Marketability Scorecard. This is a tool I created to ensure we’ve positioned our listings in a way that attracts the largest amount of potential buyers in the shortest amount of time.
If you have additional questions about selling your home, feel free to call or email me anytime. I’d love to chat.